PureHMV was launched in 2008 by the HMV Group, a leading specialist retailer of music, film and games, with the purpose of managing loyalty points gained by HMV members. PureHMV is a platform where members can redeem points to use in HMV stores, HMV’s new digital music store, and magazine subscriptions amongst other things

Marck Ecko Ecommerce
The Challenge

PureHMV uses loyalty management platforms in 3 regions – UK, Canada and Ireland. The UK and Canada platforms use a third-party solution for aggregating user points based on integration with POS. PureHMV was seeking an integrated web setup which would act as a "glue" between

these third-party solutions and an external interface for its members to directly redeem their points. As the requirements from multiple locations are different, PureHMV wanted to implement a web framework with a single code so that each team could have its own unique features and attributes.

The Analysis

PureHMV and Icreon worked on a discovery approach to identify the “issue zones” and put together a road map for development of PureHMV’s digital identities in

the UK, Canada and Ireland. PureHMV would need a single sign-on solution which would allow customer points and profiles to extend across HMV’s multiple offerings.

MyHMV connect: a single sign on solution allowing customer points and profiles to extend across HMV’s multiple websites.
Using four development teams, Icreon’s architects developed the UK, Ireland, and Canada platforms - all of which have single sign-on capability.
We built the entire application stack in Microsoft .NET, with every possible component talking to each other via RESTful APIs, with Microsoft SQL Server Backend.
  • .NET Certified
  • MySQL Database
  • HTML5
Key Features
  • Scalable Architecture

    Robust architecture with failover strategies and data replication. Components communicate via web services.

  • MyHMV Connect

    myHMV Connect, similar to Facebook connect, gives users seamless access to multiple HMV sites with a single sign on feature.

  • Reporting

    Self-service analytics tool for pureHMV admin to manage users, points, products and reward rules.

  • Notification

    A "watch" service to ensure that any communication mishaps are alerted via email to administrators.