PureHMV uses loyalty management platforms in 3 regions – UK, Canada and Ireland. The UK and Canada platforms use a third-party solution for aggregating user points based on integration with POS. PureHMV was seeking an integrated web setup which would act as a "glue" between
these third-party solutions and an external interface for its members to directly redeem their points. As the requirements from multiple locations are different, PureHMV wanted to implement a web framework with a single code so that each team could have its own unique features and attributes.
PureHMV and Icreon worked on a discovery approach to identify the “issue zones” and put together a road map for development of PureHMV’s digital identities in
the UK, Canada and Ireland. PureHMV would need a single sign-on solution which would allow customer points and profiles to extend across HMV’s multiple offerings.
Robust architecture with failover strategies and data replication. Components communicate via web services.
myHMV Connect, similar to Facebook connect, gives users seamless access to multiple HMV sites with a single sign on feature.
Self-service analytics tool for pureHMV admin to manage users, points, products and reward rules.
A "watch" service to ensure that any communication mishaps are alerted via email to administrators.