Basis Technologies

Businesses all over the world use SAP to run their operations, but today’s dynamic business environment demands adaptability, streamlined workflows, and quick data processing. Through SAP development and performance optimisers, Basis Technologies develops complementary applications to upgrade SAP systems—enabling companies to run faster, safer, and more efficient.

basis technologies
The Challenge

Basis Technologies' original website was built on Drupal, but the company had been through different third party vendors that were not able to develop the functionality and quality they required. Basis was seeking a partner that could deliver a fully functional, responsive website that would allow them to capture useful

information about prospective clients. As Basis underwent new branding, messaging and positioning initiatives, it was critical that their website matched all other company efforts. The development of the website would need to be done before the launch of the rebranding campaigns - an eight week time frame.

The Analysis

Basis chose Icreon as a partner due to the way Icreon approaches Drupal, implementing flexible modules and utilising custom taxonomies instead of hardcoding. Icreon’s Senior Architects had two weeks to architect a solution that would provide Basis a fully functional and responsive website to easily capture information about prospective clients.

To accomplish that, the Drupal backend would also need to integrate with their existing Salesforce CRM. In addition, to remain consistent with Basis Technologies’ rebranding efforts, Icreon would need to work with a third party design team.

Basis
Basis
Using custom taxonomies, sections of the website like customer testimonials, system features, and clients can be changed on the fly, with no hardcoding necessary.
Development
Using the existing Drupal CMS as a base, Icreon built a completely new modular-based backend system. Using custom taxonomies, website sections like customer testimonials, system features, and clients can be changed on the fly without having to hardcode any existing pages.
The Drupal backend is completely integrated with Salesforce Pardot. The development of the backend was accomplished in parallel of the existing website, with no disruption of workflow for current agents - all within the eight-week time frame.
  • .NET Certified
  • MySQL Database
Key Features
  • Full Profiles

    The website uses cookies so that users never have to answer the same questions on a contact form, generating a more complete profile for prospective clients.

  • Custom Taxonomies

    Using custom taxonomies, sections of the website like customer testimonials, system features, and clients can be changed on the fly, with no hardcoding necessary.

  • Responsive

    The website is fully responsive, allowing users full capabilities whether they access through mobile, tablet, desktop or any other device.

  • Pardot Integration

    Contact forms are completely integrated with Salesforce Pardot, enabling Basis to run extensive marketing automation campaigns.